ICC Cricket World Cup 2019 Sponsors & Partners List

The ICC believe in the long-term relationships with the Cricket World Cup 2019 Sponsors and offering partner brands opportunities to get connected with the cricket fans through the popularity of big ICC cricket events.

The ICC partnership recognizes the crucial role and importance of awareness at international levels, sharply targeted and new emerging markets and also on rising engagement with their audiences base.

ICC (International Cricket Council) entertains the proposals for broadcasters, sponsorships partners, marketing, brand management, event management and digital, or other sponsorship proposals only if it meets the guidelines and is in the interest of the ICC board members. The companies looking to become ICC Cricket World Cup 2019 partners and sponsors need to email their inquiries to [email protected] Nissan is the ICC cricket world cup sponsor until 2023. Vivo has already also won the global sponsorship for ICC events. You can check out the ICC 2019 Cricket World Cup sponsors list on this blog.

ICC Cricket World Cup 2019 TV broadcast Rights, Digital and Social Media Integration.

  • Marketing rights/use of ICC marks
  • Signage and in-stadia branding
  • Tickets and hospitality
  • Right to implement consumer promotions
  • Product exclusivity
  • The ICC offers different levels of partnerships tailored to suit the brand marketing strategy of international and regional sponsors. The partnership packages are structured across different tiers, each aimed at helping deliver the brand’s investment.

The current ICC Cricket World Cup 2019 Sponsors partners are:

World Cup 2019 OFFICIAL PARTNER

  • MoneyGram

World Cup 2019 GLOBAL PARTNERS

  • Nissan
  • OPPO
  • MRF Tyres
  • Emirates

World Cup 2019 WINE PARTNER

  • Wolf Blass

World Cup 2019 TIMING PARTNER

  • Hublot

The official brand partnership programme is an integral marketing tool to get connected with the global cricket fans and supporters around all over the world.

The ICC has tied the knot with Sports Travel & Hospitality (STH) Group to gift fans with different travels and tour packages to ICC Events.

GoDaddy Partners with ICC as the Official Sponsor for Cricket World Cup 2019

Cricket World Cup 2019 Sponsors

The Biggest domain registrar and Website hosting company GoDaddy announced its partnership with the(ICC) International Cricket Council as the official sponsor for the upcoming all men’s cricket World Cup tournaments.

“We have been engaged in branding exercise with sports events. This time we are engaging with ICC for men’s World Cup 2019 which is expected to reach out to around 700 million people in India and 1.5 billion people globally,” GoDaddy India MD and Vice President Nikhil Arora said while Declaring the deal.

Under the partnership, GoDaddy will get visibility on the ground, perimeter of the boundary, side screen, placards during the matches, it said.

The 2019 Cricket World Cup will be happening in the UK from May 30 to July 14.

“We will be running various campaigns starting from April, like people going online with GoDaddy may receive the opportunity to watch World Cup 2019 match live. We have got cricketer MS Dhoni as our brand ambassador. We will be coming up with new campaigns featuring him during the world cup,” Arora said.

Coca-Cola will be the ICC Cricket World Cup 2019 Official Sponsor:

Cricket World Cup 2019 Sponsors

Cold drink giant becomes a non-alcoholic beverage partner of ICC.

The International Cricket Council (ICC) has Declared a five-year deal Locked with soft drink giant Coca-Cola covering all of the major Cricket events.

The strategic alliance will make Coca-Cola’s portfolio of brands more exclusive non-alcoholic beverage sponsor partners of cricket’s global governing body until the year of 2023.

This year’s men’s Cricket World Cup is going to be the very first major tournament included in the agreement, which also covers the next edition of the competition in the year 2023. Among other global tournaments, the tie-up also involves the women’s Cricket World Cup in the year 2021 and both the men’s and women’s T20 World Cups in the year 2020.

Success before a ball is even delivered: marketing Plan of  the 2019 ICC Cricket World Cup

“Being among the world’s biggest sports with more than one billion fan following, we are delighted to partner with Coca-Cola, one of the biggest brands in the world,” said ICC chief executive David Richardson.

“The ICC is committed to growing the game worldwide and the popularity of all the three formats with pinnacle global events in each makes this an exciting time for major brands to be associated with our sport.”

T Krishnakumar, The president of Coca-Cola India and South West Asia, added: “In-line with our long history of partnering with major sporting events globally, our strategic partnership with ICC, reinforces our long-standing commitment to refresh sports fans and enhance their entertainment experience.

The Deal adds to Coca-Cola’s extensive sports investment portfolio, which already includes an eight-decade-long association with the Olympic Games, 40 years of partnership with Fifa and nearly about 25 years as a partner of World Rugby.

“We look forward to delighting our consumers with our diverse portfolio and engagement opportunities to create unique experiences for fans through the next five years and even beyond that.”

The year 2019 Cricket World Cup will be the 12th edition of the league and takes place in England and Wales starting from 30th May to 14th July.

2019 ICC Cricket World Cup Media Sponsorship Rights

In addition to Broadcast Partners and Digital Clips Partners, ICC also carved out other media rights from its broadcast agreement with Star and has licensed these rights to various other partners. These rights include Audio Rights, In-Flight Rights, Programming Rights, Data Rights, News Access Rights, Public Screening and Archive Rights.

World Cup 2019 In-Flight Rights

ICC’s live In-Flight Rights are held by Global Eagle Entertainment (GEE) via a sub-license from Lagadère Sports until 2019. GEE will exploit live rights to ICC events on in-flight and in-ship entertainment systems.

World Cup 2019 Audio Rights

Channel 2 Group are ICC’s audio rights partner holding global audio (linear – FM & AM and digital) rights for all ICC major events until 2023, including the ICC Cricket World Cup in 2023. The Dubai based organization also produce an English language world feed which they distribute to partners who do not do their own commentary. Radio rights licensees for the ICC World Twenty20 2016 included BBC and Talksport (United Kingdom), All India Radio (India), Radio 4 (UAE), SABC (South Africa), APNA 107FM (Pakistan), Bangladesh Betar (Bangladesh), SLBC (Sri Lanka) and TBS Radio Network (West Indies).

World Cup 2019 Data Rights

ICC has appointed Perform Media/Opta Sports as its ‘Official Data Collection and Distribution Partner’ until 2019. Opta has the exclusive right to collect and distribute live data from venues for all major ICC events to ICC partners and third parties

World Cup 2019 Archive Rights

ICC licenses Archive rights to various Partners and third parties. The Archives Rights/Footage Licensing Programme is managed in house by ICC to service ICC Partners and Members, generate revenue through footage sales and to create bespoke, quality material to promote the game of cricket worldwide to fans. For more information please refresh sports fans and enhance their entertainment experience.

World Cup 2019 News Access Rights

ICC has long-standing relationships with SNTV and Perform for distribution of 90-second highlights clips at the end of every televised match from ICC events for editorial purposes. These News Access Rights are non-exclusive and held by multiple leading news content distributors with the aim of increasing exposure for ICC events and cricket in general.

“We look forward to delighting our consumers with our diverse portfolio and engagement opportunities to create unique experiences for fans through the next five years and even beyond that.”

This year’s Cricket World Cup will be the 12th edition of the event and takes place in England and Wales from 30th May to 14th July.

Bear Company Bira Locked the 5 year Deal for Cricket World Cup 2019 Sponsorship

Cricket World Cup 2019 Sponsors

Bira is all set to leverage the upcoming ICC Cricket World Cup 2019 scheduled to be hosted by England and Wales next year as it looks to make inroads in the market of UK.

“This partnership is aligned with our aspiration of becoming a global brand coming out of India. Everything we are doing right now whether partnerships or expansion are aligned to the strategic goal of filing an IPO by 2023. It will also be a great launch platform for the UK market which we plan to announce in the first half of 2019,” mentioned Ankur Jain, founder, and chief executive of B9 Beverages.

ICC, which has nearly 104 member countries, signed fintech firm Moneygram as its events partner, Swiss luxury watch brand Hublot as its timing partner in the bucket and then also Australian wine brand Wolf Blass as the official wine partner.

For the rising brands like Bira 91, This ICC partnership would be a highly beneficial one, said Indranil Das Blah, chief executive of entertainment marketing firm Kwan Entertainment and Marketing Solutions.

Besides India, it has grown internationally to the US market, Singapore, Hong Kong, the United Arab Emirates (UAE) and Bahrain. The company said that it expects to expand its production footprint five-fold—from 350,000 barrels now to two million barrels—before this summer of the year 2019.

The global craft beer market is projected to reach over $502 billion by 2025, according to a report by Grand View Research, Inc. Bira 91 is aiming to corner a rising market which is driven by emerging consumers who are demanding lighter brews and fresher ingredients.

ICC Cricket World Cup 2019 Broadcasting Partners

ICC Cricket World Cup 2019 Broadcast Channel

ICC Cricket World Cup 2019 Broadcast Channel

Following a thorough tender process, ICC awarded Star Sports the global broadcast rights for all ICC Events 2015-2023. This included exclusive life and highlights rights across all platforms for ICC major events – the ICC Cricket World Cup and its qualifiers, the ICC Women’s World Cup, the ICC World Twenty20, and its qualifiers, the ICC Champions Trophy and the ICC Under-19 Cricket World Cup.

Star Sports also oversees the syndication and distribution of ICC events to a global audience and Broadcast Partners include; OSN (Middle East and North Africa), SKY (United Kingdom and Republic of Ireland), Willow TV (USA), SuperSport (South Africa and sub-Saharan Africa), Fox Sports (Australia), SKY TV (New Zealand), ESPN (Caribbean), PTV and Ten Sports (Pakistan), Maasranga, GTV & BTV (Bangladesh), SLRC (Sri Lanka) as well as reaching Afghanistan, Hong Kong, Fiji, Singapore, Malaysia and Europe.

ICC has a long-standing relationship with Star Sports, who between 2007 to 2015 held global broadcast rights along with ESPN as ESPN Star Sports for all ICC major events.

Star Sports, the sports broadcasting network owned by 21st Century Fox through its subsidiaries STAR TV and Fox International Channels, broadcasts primarily to India, Bangladesh, Bhutan, Maldives, Nepal and Sri Lanka (India and Indian Sub-Continent) with further reach into East Asia on specific channels.

ICC Cricket World Cup 2019 Live Online Streaming Rights Sponsors

Starting with the ICC World Twenty20 2016, ICC locked the deal near-live clips for online and mobile to several broadcasters, aggregators and the mobile technology companies for all ICC major events 2016-2019. These licenses assured that the reach of the ICC events has remained very strong despite the shift of consumption from linear to the digital, from long form to short form; it also provided greater reach for ICC events and cricket in general.

Now, ICC’s portfolio of Digital Clip Licensees include: Hotstar (India), BBC (United Kingdom & Republic of Ireland), ESPN (United Kingdom, South-East Asia and Australia), Stellar Digital Limited (South-East Asia), Global Sports Commerce PTE Ltd. (South-East Asia and Australia), Channel 2 Group (Sub-Saharan Africa, Europe, United Kingdom & Republic of Ireland, Caribbean, Australia and South-East Asia), OSN (MENA), Khaleef Technologies (Pakistan), Dialog (Sri Lanka), Times Internet (USA & Canada).

RegionLicensee Licensed Territory 
ASEANGlobal Sports Commerce PTE LTDAfghanistan, Brunei, Cambodia, China, Fiji, Indonesia, Japan, Korea, Laos, Malaysia, the Maldives, Myanmar, Nepal, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam
Bolt GlobalSingapore, Malaysia, Brunei, Indonesia, Thailand, Philippines, Myanmar, Laos, Cambodia, and Vietnam
ESPNSingapore, Malaysia, Brunei, Indonesia, Thailand, Philippines, Myanmar, Laos, Cambodia, Vietnam, and Hong Kong;
Stellar Digital Ltd.Afghanistan, Brunei, Cambodia, Indonesia, Laos, Malaysia, the Maldives, Myanmar, Nepal, the Philippines, Singapore, Thailand, and Vietnam
Channel 2 GroupAfghanistan, Brunei, Cambodia, China, Fiji, Indonesia, Japan, Korea, Laos, Malaysia, the Maldives, Myanmar, Nepal, Papua New Guinea, the Philippines, Singapore, Taiwan, Thailand, and Vietnam
Australia ESPNAustralia
Channel 2 GroupAustralia
Global Sports Commerce PTE LTDAustralia
CaribbeanChannel 2 GroupAnguilla, Antigua & Barbuda, Bahamas, Barbados, Bermuda, CaymanIslands, Cuba, Dominica, Grenada, Guadeloupe, Guyana, Haiti, Jamaica,Martinique, Montserrat, Saba, Saint Barthélemy, St. Eustatius, St. Kitts &Nevis, St. Lucia, St. Maarten, St. Vincent and the Grenadines, Tortola, Trinidad & Tobago and Turks & Caicos Islands;
EuropeChannel 2 GroupAlbania, Andorra, Armenia, Austria, Azerbaijan, Azores and Madeira, Belarus, Belgium, Bosnia-Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, Iceland and Faroe Islands, Italy, Kazakhstan, Kosovo, Kyrgyzstan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, Norway, Poland, Portugal, Romania, Russia, San Marino and Vatican City, Serbia, Slovak Republic, Slovenia, Spain, Sweden, Switzerland, Tajikistan, Turkey, Turkmenistan, Ukraine and Uzbekistan
India Novi Digital Entertainment Pvt LtdIndia
MENAOSNAlgeria, Bahrain, Egypt, Iran, Iraq, Jordan, Kuwait, Lebanon, Libya, Mauritania, Morocco, Oman, Palestine, Qatar, Saudi Arabia, South Sudan, Sudan, Syria, Tunisia, United Arab Emirates, West Bank and Gaza, Western Sahara and Yemen
New Zealand Sky NZNew Zealand
PakistanKhaleef TechnologiesPakistan
Sri LankaDialog AxiataSri Lanka
Sub-Saharan Africa Channel 2 GroupAngola, Benin, Botswana, Burkina Faso, Burundi, Cameroon, Cape Verde, Central African Republic, Chad, Comoros Islands, Congo, Democratic Republic of Congo, Djibouti, Equatorial Guinea, Eritrea, Ethiopia, Gabon, Gambia, Ghana, Guinea, Guinea Bissau, Ivory Coast, Kenya, Lesotho, Liberia, Madagascar, Malawi, Mali, Mauritius, Mayotte, Mozambique, Namibia, Niger, Nigeria, Reunion, Rwanda, St Helena, Sao Tome and Principe, Senegal, Seychelles, Sierra Leone, Somalia, South Africa, Swaziland, Tanzania, Togo, Uganda, Zambia, Zaire and Zimbabwe
UKBBCUnited Kingdom of Great Britain and Northern Ireland, Channel Islands, Isle of Man and the Republic of Ireland
Channel 2 GroupThe United Kingdom and the Republic of Ireland
ESPNThe United Kingdom and the Republic of Ireland
USA & CanadaTimes InternetThe United States of America and Canada

Source: https://www.icc-cricket.com/about/partners/sponsors/overview

The Author

Shubham